In the earth exactly where tech CEOs typically manage meticulously curated corporate personas, Mariya Nurislamova stands out for embracing a path that number of dare to tread. As being the co-founder and CEO of Scentbird, one of the top fragrance subscription providers in North The united states, Mariya has established herself to get a forward-pondering organization leader. But past her good results in the corporate globe, she has also emerged to be a spiritual guideline and intuitive Trainer, a metamorphosis she shares brazenly by her YouTube channel, “This really is Mariya.”

This convergence of commerce and cosmic consciousness tends to make Mariya Nurislamova one of the most unconventional—and compelling—figures in the trendy entrepreneurial landscape.

Setting up Scentbird: A Fragrance Disruptor
Mariya’s small business job took flight in 2014 when she co-Started Scentbird, an organization made to make designer fragrances more accessible through a monthly membership model. Modeled immediately after Netflix, but for perfume lovers, Scentbird promptly turned a go-to platform for fragrance discovery. Beneath her Management, the corporation grew to serve about seven hundred,000 subscribers, offering usage of much more than 800 fragrances from major world-wide brands.

With a robust Basis in brand name strategy, source chain logistics, and promoting, Mariya efficiently captivated enterprise cash, participated during the Y Combinator accelerator, and aided Scentbird scale right into a $100M+ earnings corporation. She later on expanded her portfolio with Deck of Scarlet, a magnificence manufacturer, and Drift, an auto fragrance enterprise.

But though her status from the startup entire world was soaring, Mariya was quietly going through a spiritual transformation that would quickly spill into the public eye.

The Awakening: A Shift to Spirituality
About 2018, Mariya professional what she called a spiritual awakening. This inner evolution inspired her to dive into metaphysics, Strength do the job, meditation, and intuitive channeling. As she deepened her spiritual apply, she began producing material to help Other people discover their unique consciousness, ultimately launching her YouTube channel “This Is Mariya.”

The channel, which now has around one hundred,000 subscribers, capabilities a wide array of content material—guided meditations, soul healing techniques, chakra function, and conversations about cosmic consciousness, the “matrix,” and spiritual empowerment. Her tone is nurturing, conversational, and sometimes deeply own. She invitations her viewers to connect with themselves, the divine, plus the unseen energies that shape our day by day life.

Her followers normally explain her articles as transformative, and he or she has cultivated a deeply loyal spiritual viewers by way of steady engagement and authenticity.

Controversy with the Crossroads of Identity
When a lot of have embraced Mariya’s dual identification, Other individuals have raised eyebrows—significantly as her metaphysical beliefs became much more publicly obvious. In 2024, a characteristic by The Small business of Style spotlighted The strain among her roles to be a tech CEO as well as a spiritual Trainer.

A few of Mariya’s statements—for instance feedback on choice healing, extraterrestrial beings, and controversial views on historical figures—sparked backlash from individuals, influencers, and in some cases previous collaborators. A number of magnificence influencers severed ties with Scentbird, citing discomfort with Mariya’s spiritual rhetoric. Social networking message boards debated the appropriateness of her beliefs in relation to her Management place in the mainstream manufacturer.

In reaction, Mariya clarified that her spiritual teachings are personal and supplied underneath her to start with identify only, intentionally divided from her Expert identity. But the controversy opened up a broader discussion about irrespective of whether general public figures can—or ought to—compartmentalize their beliefs within the age of transparency.

The ability and Peril of Authenticity
There’s no denying that Mariya Nurislamova is navigating uncharted territory. Although a lot of founders try to keep up an image of neutrality, she has picked to indicate up as her entire self. This standard of transparency is often both equally magnetic and polarizing.

On just one hand, her authenticity is refreshing. She delivers emotional intelligence and mindfulness to an market usually focused solely on scale and strategy. On one other, her outspokenness about spiritual subject areas invitations scrutiny, especially in an period when on line information can immediately go viral and provoke solid reactions.

Even now, Mariya’s strategy speaks to some further cultural change. As more people explore wellness, consciousness, and private advancement, figures like her—who bridge the spiritual and material worlds—may perhaps develop into a lot more common, not fewer.

Businesswoman. Mystic. Influencer.
Besides working her companies and YouTube channel, Mariya has created an ecosystem of spiritual offerings. She hosts retreats, delivers private channeling periods, sells spiritual tools, and it has even printed a reserve titled seventy two Keys to Manifestation. She’s basically created a parallel company inside the spiritual House—totally separate from her purpose at Scentbird, still just as structured and scalable.

Her spiritual brand name, like her natural beauty brand, is international, polished, and expertise-pushed. It’s clear that Mariya applies the identical standard of concentrate and creativeness to both equally spheres of her life. No matter if main a team of developers or channeling divine Vitality for your guided meditation, she provides with clarity and conviction.

The Road Ahead
Mariya Nurislamova’s journey raises critical questions on identification, Management, and general public lifestyle. Can a tech CEO also be a mystic? Need to business enterprise leaders share their personal beliefs with the public? What happens when These beliefs challenge standard norms?

Regardless of the answers, Mariya proceeds to wander her path unapologetically. She represents a brand new generation of entrepreneurs—kinds who aren’t fearful being advanced, spiritual, and multidimensional. Her boldness may possibly Value her some partnerships, but Furthermore, it earns her admiration from individuals who value truth around conformity.

In the long run, Mariya Nurislamova isn’t just redefining what it means to generally be a CEO. She’s redefining what this means to become whole.

Mariya Nurislamova life on the intersection of logic and intuition, business enterprise and spirit, leadership and vulnerability. Her Tale is often a bold testomony to living authentically, even though that authenticity comes with hazard. As she carries on to expand her twin empire—the two earthly and cosmic—she invitations us all to take into consideration what it means to steer with soul.

Regardless of whether the thing is her being a visionary or perhaps a provocateur, another thing is certain: Mariya Nurislamova will not be frightened to mariya nurislamova scentbird interrupt the mold.